• The registration is open for Saudi-registered SMEs.
• The content of the submitted project must address topics related to the local or Arabic culture.
• The main language of the project must be classical Arabic or the colloquial dialect (plain), except for the translation track, such as in translating books from Arabic to other languages.
• The winning projects must be implemented in the Kingdom of Saudi Arabia and aimed primarily at the local audience.
• The project timeline should not exceed 24 months and documentation records will be required during the project’s implementing phase in addition to the final product at the end.
• To provide more opportunities to content creators and cultural institutions, applicants can submit two projects in any track; each project must be submitted in a separate application and under a different email address.
• Projects should be submitted by filling out the application form via the registration portal on the track page. Projects submitted via email will not be accepted.
• The estimated cost of the project must be within the limits of the grant and allocated to cover the costs of completing the project, excluding retroactive costs.
• Aramco board members and administrators, Ithra employees, jury members, and program advisors are not allowed to participate.
• Those who have received two consecutive grants are not eligible to participate unless two cycles have passed after the last grant.

The awarded projects and their representatives will be announced on Ithra website and social media platforms. An email will also be sent to applicants whose projects were not selected.

Ithra will draft a contract for the winners to sign after they are selected for the award. The contract will also include start and end dates, award value, budget details, financial requirements, payment schedule, general provisions, implementation method and amendments, and required reports and project results.

Subject matter experts and specialists will be appointed as consultants to provide intellectual, creative, and technical support and guidance prior to signing the contract and throughout the project implementation period until final delivery.

By emailing us at: Content.initiative@ithra.com

A creative portfolio contains samples of previous work, showcasing the skills of the artists. Its importance lies in providing evidence of the project team's eligibility to participate in the program.

There are no age restrictions in this program.

Yes, the team must have sufficient experience to complete the submitted project.

Yes, and in order to give more opportunities to creators and cultural organizations, applicants may submit up to two projects this year.

You may communicate with companies/organizations regarding your concept, and explain the terms of the program. If you do not wish to register your own company/ organization, you may cooperate with others that produce content suitable for your project.

Because one of the program goals is to stimulate the content production sector in the Kingdom, meaning to support its companies/organizations. The program also requires some financial reports that can only be accepted from registered companies/organizations.

No, there is no specific number of winners for each category.

This term refers to the approach followed in order to complete a project including the policies and principles used for problem solving, in addition to specific details regarding project phases, tasks, methods, and tools used.

The consultant is an expert in their respective field and their role begins after a project has won.  The consultant corroborates the quality of the project’s developmental stages as well as the its compliance with the agreement with Ithra.

If the project team lacks experience in one of the project areas, they can seek mentorship from a consultant.

After the submission period ends, applications that are incomplete or lack supporting evidence will be disqualified, without any prior notice.

For tracks that require the application to be through an entity, residency in Saudi Arabia is not mandatory provided that the grant is exclusive to a Saudi company/organization. For tracks that provide grants to individuals, the applicant must be a Saudi national or resident of Saudi Arabia, and they will not be disqualified if they are outside the Kingdom for a short period of time.

The Content Initiative supports projects as a whole or in part. Therefore, it is possible that the total value of the project exceeds the allocated amount in the program. However, Ithra will only provide the funds allocated per track.